Performance KPIs
Key performance indicators (KPIs) give you a quick read on your portfolio's health. This page explains the figures Argonautas shows on the Reports page and the dashboard, how they're calculated, and a few industry metrics you can work out from them.
Core Metrics
Occupancy Rate
Occupancy = Nights sold in the period / Nights available for sale × 100%- Nights available for sale are the period's nights minus blocked nights, such as owner stays and maintenance blocks.
- Good: 60 to 75% (varies by season and market).
- Excellent: 75% or more, consistently.
Average Daily Rate (ADR)
ADR = Total revenue / Total nights- Measures the average amount earned per booked night.
- Compare it against competitors and market data.
- Rising ADR with steady occupancy points to strong demand.
Average Booking
Avg. Booking = Total revenue / Number of bookings- Shows what a typical stay is worth.
- Longer stays and add-ons push it up.
Revenue Per Available Night (RevPAN)
RevPAN = Total revenue / Total available nights- Combines pricing and occupancy in one number.
- Useful for comparing properties of different sizes and price points.
- A property with a $200 ADR at 80% occupancy outperforms one with a $300 ADR at 50%.
- Argonautas doesn't show RevPAN directly. Multiply ADR by occupancy to get it.
Booking Lead Time
Lead Time = Check-in date - Booking date (in days)- Short lead time (under 14 days): points to last-minute demand.
- Long lead time (over 60 days): points to advance planning. Rates may be too low if all your inventory books early.
- Argonautas doesn't report lead time as its own figure.
Cancellation Rate
Cancellation Rate = Cancelled bookings / Total bookings × 100%- Healthy: under 10%.
- Concerning: above 20%.
- High cancellation rates can point to overpricing, policy issues, or listing inaccuracies.
- Argonautas doesn't report this rate. Count cancelled bookings from the Bookings list.
Where Each Figure Appears
| Figure | Where you see it |
|---|---|
| Total Revenue, Total Bookings, Occupancy | The summary gauges on the Reports page, for the selected period and property. |
| Total Nights, Avg. Booking, ADR | The Revenue Summary and Revenue by Property on the Reports Revenue tab. |
| Revenue and bookings by source | The booking-sources ring and the Revenue by Source table on the Reports page. |
| 30-Day Occupancy, 7-Day Occupancy | The dashboard tiles. |
| Task completion rate | The Reports Operations tab. |
Comparing Properties
To compare properties, open Reports with All Properties selected and look at the Revenue by Property table. It shows each property's revenue, bookings, nights, average booking, and ADR side by side for the same period. To see one property's occupancy, pick it in the Property filter.
Setting Targets
Use historical data to set realistic targets:
- Review last year's performance for the same period. On the Reports page, tick vs. same period last year.
- Account for market changes, such as new competition or better marketing.
- Set targets for occupancy and ADR.
- Track progress monthly.
Seasonal Benchmarks
Typical performance ranges for Costa Rica vacation rentals:
| Season | Occupancy Target | ADR Range |
|---|---|---|
| Peak / Holiday | 90 to 100% | Highest rates |
| High Season | 70 to 85% | Full rates |
| Shoulder | 50 to 65% | Moderate discounts |
| Green Season | 35 to 55% | Aggressive pricing |
Common Questions
How often are KPIs updated? They're calculated from current booking data each time the page loads. On the Reports page, click Refresh to recalculate.
Can I customize which KPIs appear on the dashboard? No. The dashboard always shows the same seven tiles. More figures are on the Reports page.
Related
- Financial Analytics: revenue and performance reports.
- Reporting Guide: the full Reports page.
- Seasonal Strategy: using KPIs to optimize pricing.