Performance KPIs
Key Performance Indicators (KPIs) provide a snapshot of your property portfolio's health. Argonautas tracks the metrics that matter most for vacation rental management.
Core Metrics
Occupancy Rate
Occupancy Rate = Booked Nights / Available Nights × 100%- Good: 60--75% (varies by season and market).
- Excellent: 75%+ consistently.
- Excludes owner stays and maintenance blocks from available nights.
Average Daily Rate (ADR)
ADR = Total Accommodation Revenue / Total Booked Nights- Measures the average price per booked night.
- Compare against competitors and market data.
- Rising ADR with stable occupancy indicates strong demand.
Revenue Per Available Night (RevPAN)
RevPAN = Total Revenue / Total Available Nights- The most comprehensive metric -- combines pricing and occupancy.
- Use to compare properties of different sizes and price points.
- A property with $200 ADR at 80% occupancy outperforms one with $300 ADR at 50%.
Booking Lead Time
Lead Time = Booking Creation Date - Check-In Date (in days)- Short lead time (< 14 days): Suggests last-minute demand. Consider dynamic pricing.
- Long lead time (> 60 days): Indicates advance planning. Rates may be too low if all inventory books early.
- Average lead time by season helps predict when to adjust pricing.
Cancellation Rate
Cancellation Rate = Cancelled Bookings / Total Bookings × 100%- Healthy: Under 10%.
- Concerning: Above 20%.
- High cancellation rates may indicate overpricing, policy issues, or listing inaccuracies.
Dashboard KPI Cards
The main dashboard displays four KPI cards:
| Card | Shows | Comparison |
|---|---|---|
| Revenue | Total revenue this month | vs. previous month (% change) |
| Occupancy | Current month occupancy rate | vs. previous month |
| ADR | Current month average daily rate | vs. previous month |
| Bookings | New bookings this month | vs. previous month |
Click any card to navigate to the detailed report.
Comparing Properties
Use the property comparison view in Reports:
- Select 2--5 properties to compare.
- Choose the time period.
- View side-by-side metrics: occupancy, ADR, RevPAN, revenue.
This helps identify underperformers and understand what top performers are doing differently.
Setting Targets
Use historical data to set realistic targets:
- Review last year's performance for the same period.
- Account for market changes (new competition, improved marketing).
- Set targets for occupancy, ADR, and RevPAN.
- Track progress monthly.
Seasonal Benchmarks
Typical performance ranges for Costa Rica vacation rentals:
| Season | Occupancy Target | ADR Range |
|---|---|---|
| Peak / Holiday | 90--100% | Highest rates |
| High Season | 70--85% | Full rates |
| Shoulder | 50--65% | Moderate discounts |
| Green Season | 35--55% | Aggressive pricing |
Common Questions
How often are KPIs updated? KPIs are calculated in real-time based on current booking data.
Can I customize which KPIs appear on the dashboard? The dashboard shows the four core KPIs. Additional metrics are available in the detailed reports section.
Related
- Financial Analytics -- Detailed revenue and performance reports.
- Reporting Guide -- Full reporting overview.
- Seasonal Strategy -- Using KPIs to optimize pricing.